Katie Watkins

Strategic. Creative. Purpose-driven.

I’m a senior marketing and communications leader with 15+ years of experience helping mission-based organizations grow their audiences, strengthen their brands, and communicate with clarity and heart.

My background spans arts, culture, tourism, and hospitality, with deep expertise in storytelling, digital strategy, audience development, and brand transformation. Currently, I lead marketing at Portland Center Stage—Oregon’s largest regional theater—where I built award-winning campaigns, launched innovative community engagement efforts, and guided the organization through both growth and crisis. I’ve also contributed to campaigns for boutique hotels, citywide arts initiatives, and multi-platform fundraising efforts.

I’m passionate about using storytelling to drive impact, whether that means reaching new audiences, rallying a community, or creating messaging that truly resonates. I lead with empathy, think in systems, and am constantly looking for better ways to bridge strategy with creativity.

Currently re-certifying in Google Ads, Google Analytics, and HubSpot to keep pace with the evolving digital landscape. Open to new opportunities where I can bring my experience, voice, and vision to a team doing meaningful work.

Let’s connect.